Tuesday, May 10, 2005

Apprentice Season 2 - Episode 6 - Very obvious

The task was to Design and price designer clothing for women working with one upcoming designer from a pool that was pre-selected for the teams. John leads Mosaic and Maria is the Project Manager for Apex.

Apex - I think they won the competition with the first major decision they had to make, choose the right designer - They chose a gay male designer, simple does it. The mantra was ‘We made it very clear to Darren that we wanted a line which any one of us could buy and wear’. There you go, A gay male designer, assisted by fashionable street wise women - Apex were already at the driver's seat. The only interesting thing was Elizabeth's disapproval to choosing Darren and Maria's brilliant decision to get her out of the way (Useless Jennifer goes too) by tasking her to take care of the buyers, an important task but if you have the proper goods on the table, they would surely sell.

Mosaic - They chose a odd looking lady to do thier designs, did not catch on why though. A lot of goofing around, Kelly the Taskmaster is obviously not happy an he speaks his mind, there is no place for a military man on a creative assignment but I like the way he takes control when they are sourcing for materials. I personally felt that Kelly should have went with the team liasing with the buyers, there are decisions to be made there and Kelly's organization and eye for detail would have helped in determing the price and what exactly the buyers want. He was wasted on the creative team and John would have done better to have seperated Raj and Kelly. John does something stupid here and follows his heart and sticks around the models , its all upto Kevin on pricing - Thats exactly where John dug his grave and this is where he got down the helicopter.

Down at the Fashion show, the dresses are paraded by the models and the usual drama is added by the fact that Mosaic's stuff is appreciated by everyone including Trump and the Apex team. So like Kevin, you would beleive that Mosaic have done it again. But guess what, Apex makes $22,060 while Mosaic could only do $7,735. As good as Mosaic's design was, nobody was willing to take the risk on the new designs.

So it to to the boardroom for the boys and a plush party for the women. Raj being Raj declares that the party looks boring, oh, the men get to watch from the balcony. At the board room, John gets questioned as usual and everyone blames either John or Andy (Funny that because he was not involved much, that they say is the main problem). John consults Kelly and picks up some strategy tips: if both Kevin and Wes are seen by Donald as strong contenders, bringing both of them in is likely to get John fired. John picks Kevin and not Wes, but that is a mistake, why you ask? Trump says so.

Reason Donald Trump Fired John, in his own words - "We had no choice he just made too many bad decisions". I agree, once he decided to personally check on the models when their measurements, as we all know, were provided to them, he took his eye of his task and simply had to go.

Valuable insight gained from this episode: "Know your market... You have to go after the audience. If you can't pinpoint the market you wont be successful." - Donald Trump

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